The importance of video in digital marketing

 

The importance of video in digital marketing

Video marketing is flooding today's websites and social media.

These days, almost any type of business can benefit from producing a short video to present their products and services.

Consumers are 64% to 85% more likely to purchase a product or service that has video representation.

Studies have shown that consumers are 64% to 85% more likely to buy a product or service that has video symbol. This makes establish a private connection with buyers through the means of video marketing a key element in the future of online marketing.

Views and conversions

There was a time when it was enough to attach a photo of a product or service.

While images can certainly enhance your business and communicate with the consumer, videos have a far more far-reaching effect in today's media-driven culture.

People are presented with so much information that they have to make a decision about what to take the time to read and see.

Video promotions will provide a clearer understanding of the benefits of a product or service. Consumers also find it more convenient to watch a video while trying to perform other tasks. Providing this expediency to the consumer has proven to be a very efficient marketing technique.

75% of business professional frequently watch promotional videos of related products and services that interest them.

It has been estimated that about 75% of business professionals frequently watch promotional videos of relevant products and services that interest them.

At least half of the content is viewed directly from YouTube.com. Of those who see these ads online, half will end up visiting the website of the promoted business.

Live-action ads are also more likely to be shared via social media compared to text-based information. Recently it is rumored that Facebook has updated its algorithm to favor video posts over any other type of content.

A business now has the ability to reach a wider audience by creating or sharing funny or memorable videos. Video ads and promotions will attract a person to an emotional response.

Most of the time, a person will share information that they identify with the most, allowing your business to be freely exposed to a potential customer's friends, family, and followers.

Most of the time, a person will share information that they identify with the most, allowing your business to be freely exposed to a potential customer's friends, family, and followers.

Confidence

The rapid growth of e-commerce has made more consumers comfortable with the idea of ​​shopping online.

This makes it increasingly important for businesses to establish a personal and engaging connection. Videos that welcome a consumer to the website give an instant association to the product or service.

Movement beats static to get attention

Take a look at this example video showing some of what we do.

Naturally, the movement draws a person's attention and forces the viewer to pay more attention. Websites that use videos to grab the viewer's attention have a huge advantage over those that rely on simple text and images.

While the techniques used for promotions are constantly evolving, consumer behavior still suggests that purchases are made when a personal connection has been established.

While the techniques used for promotions are constantly evolving, consumer behavior still suggests that purchases are made when a personal connection has been established. It is normal for one person to feel a greater connection to another when they have the ability to read body language. Videos bring that association to the minds of consumers and enable greater trust in a company.

Not only is a personal connection formed by using this form of media, but seeing a product in action can create greater confidence in your capabilities.

Using eye-catching visuals will help the buyer feel more confident in their purchase. This brings trust and credibility to a company's website and products.

A word of warning

Video content has been established to increase sales conversion rates.

However, poor quality production can have the opposite effect on the consumer. Products and services that are not well presented can alienate potential business.

As with all marketing techniques, superiority should always be the top concern. When creating video ads and promotions for your website, be sure to carefully reflect on your ad campaign.

If you don't have skills or awareness in video creation, contact a expert digital agency (like CBO) who are video experts.

When you have high-quality media with attractive concepts, you can be sure that your business will achieve greater success.