What should I know about digital marketing strategy?

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Digital Marketing Strategy

What should I know about digital marketing strategy?

Digital Marketing is any form of marketing online. This includes anything from website design, search engine optimization (SEO), social media marketing, pay per click (PPC) ads, affiliate marketing, native advertising, marketing automation, email marketing, online PR, and inbound marketing - to name a few.

A digital marketing strategy is an inclusive game plan that leaders your business’s online presence. This strategy locates the right platforms for your business and helps you make and convert leads into paying customers. It also helps you find opportunities and spot dead ends.

Why Is It Important to Have a Strategy?

You may be thoughtful, “Why do I have to generate a strategy? Why spend the time?”

First, did you know?

  • ·         The average U.S. consumer is bare to 10,000 brand messages a day.

  • ·         92% of consumers look at a company’s website when picking a service wage-earner or product.

  • ·         At any given time, 84% of Americans are shopping for something.

  • ·         97% of people go online to find products and services.

  • ·         93% of online experiences initiate with a search engine.

  • ·         88% of regulars trust online reviews as much as they trust personal recommendations.

  • ·         86% of people look up the place of a business on Google Maps.

  • ·         3 in 10 adults are “continuously” online.

Numbers don’t lie. These stats show why your business requirements to be online. But existing online isn’t enough. You need to follow ways to claim your ideal clients’ attention because you can’t expect a bare minimum method to grow your digital presence.

Though people are spending more time online, there are uncountable opportunities and platforms to choose between. This can get irresistible, chaotic, and expensive if you try to follow all channels at one time with no plan or direction.

What Are the Components of a Digital Marketing Strategy?

A WDS Digital Marketing Strategy has numerous key workings.

 

  • ·         Executive Summary & Goal Setting

  • ·         Online Audit & Report

  • ·         Keyword Research

  • ·         Competitor Research

  • ·         Content Marketing Plan

  • ·         Social Media Marketing Plan

  • ·         Influencer/Hashtag Research

 

These are the seven components we use at WDS to generate a comprehensive strategy for our clients.

 

  

  

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