7 leading developments in modern web design in 2021

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7 leading developments in modern web design in 2021

Did you know that most users form the first impression of a website based only on the design? In this post, we'll explore the top modern web design trends of the year that you can use to create a stunning new site, or revamp an existing website.

 

    A good web design not only makes a positive impression on visitors, it also increases the number of users who click.

 

This is why the web design of your website is so important.

 

But technology changes rapidly, as does people's taste. What was trending a few months ago may be completely out of date now. To keep up with the latest web design trends and standards, it is imperative to incorporate modern web design elements into your digital strategy.

1. Parallax animation

Parallax is one of the top web design trends in the design communal right now. You can take your website experience to the next level with this communicating design element.

 

    Parallax is the optical illusion that occurs when objects close to the viewer appear to move faster than those that are far away.

 

Follow these parallax web design guidelines to get the most out of it:

 

  •     Don't overdo it, use it subtly just to enhance the user experience

  •     Don't let parallax things distract the user from important info

  •     Don't make it difficult for the user to complete an important task

  •     Minimize the amount of parallax movement within each illustration

  •     Don't restrict parallax effects to a small area of ​​the screen

  •     Include an option for users to try off parallax effects.

2. Soothing colors

A second trend in web design has to do with color. These days, it is common for persons to experience eyestrain due to enlarged screen times.

 

Web designers have understood this problem and are using softer, lighter colors in their palette, such as healthy greens, pastel blues, warm browns, or light pinks.

 

    The relaxing effect of light colors often inspires users to stay longer on the website.

 

These soft colors not only make websites less jarring to look at, but also induce calm and relaxation.

3. Virtual reality

Virtual reality (VR) is also among the most popular web design trends of the year. Virtual reality refers to a computer-generated simulation in which a person can interact within an artificial three-dimensional environment using their smartphone.

Due to Covid-related crashes, companies were unable to display their products in a physical environment to their customers. Web designers took up this challenge and used virtual reality to bring near-real experiences to users.

 

Some companies that have gained from adopting virtual reality on their websites include:

 

  •     Real estate companies

  •     Car dealers

  •     Interior design consultants

  •     Engineering companies

  •     Retailers

  •     Construction companies

  •     Tour operators and many more

4. Questionnaires

 

Businesses continually struggle with the diminishing attention span of website visitors. They have a short time to explain the benefits of their products and guide them in choosing the best option.

Here are a few details why this web design tendency works so well:

 

    People want to acquire something they didn't know about themselves.

    People like to classify themselves to strengthen their ties with like-minded people

    These kinds of quizzes are entertaining

 

More than just recommending products to users, these quizzes work great for sending personalized email campaigns.

 

Here's an example of a coffee brand using this web design trend to make product recommendations, collect emails, and offer discount offers to increase sales.

5. Illustrations

Gone are the days of stock footage. Illustrations are all the rage this year as they breathe life into website designs. They can help you communicate stories and present information appropriately.

 

B2B companies are increasingly adopting illustrations as their brand communication style. They are creating their own expressive languages ​​with illustrations.

 

Illustrations are powerful when it comes to attracting users' attention and turning them into paying customers.

6. Narrative web design

 

We have listened and told stories since we were children. Stories are an essential part of our daily communications. When done right, storytelling can work wonders for a small business.

Here are some of the key elements that you can use to have an impressive storytelling design on your website:

 

  •     Unique art images and illustrations

  •     Great compositional elements

  •     AR / VR effect

  •     Animations

  •     Video stories

  •     3D Models

 

You can acquire how to create an animated video here.

7. Detailed footer

 

Previously, website footers were ignored and used only as a placeholder for navigation links. But now, web designers have realized the potential of this section and are using it to get more conversions.

 

The beauty of the footer is that if visitors arrive here, they will have consumed most of the information / content on your web page. Therefore, they are already in a product awareness stage and ready to act.

 

Businesses have started to adopt detailed footers as it allows visitors to consume the brand message.

 

Below are some of the main components of detailed footers. It is not essential to implement all of these elements. You can add or remove them depending on your brand and strategy.

Video: video on "Why buy from us" or "Hello from the founder".

 

Testimonials: are the comments of your clients or photographs of clients who use your product.

 

Tag Line - A short condemnation that states the welfares of owning your product.

 

Email Option - Ecommerce stores with strong email marketing can get more than 30% of their revenue from email. Take advantage of this opportunity and start building your email list.

 

Security symbols, credit card symbols and shipping symbols - instill confidence in the customer.

 

Link to Social Media Accounts - Grow your social media accounts by engaging your audience wherever they are.

 

Navigation and Search - Provides a great user experience and an opportunity for visitors to find the pages they want to navigate.

 

Contact information: contact information including phone, email, address, etc.

The latest trends in web design

 

I hope this list has inspired you on the latest trends in web design. A well-designed website doesn't just praise you, it can also help you record more sales. But more than that, it provides a seamless user experience when consuming content and browsing your website.

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